The 9 Best Pregnancy-Safe Foundations and Concealers for guilt-free Glamour

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Just because you are pregnant, you don’t have to give up on applying makeup. Here are the 9 best pregnancy-safe foundations and concealers to look glamorous during pregnancy.

As soon as you find out you are pregnant, the safety of your growing baby becomes your priority.

For those nine months, you give up on many things that you love and can’t leave without for good. You become self-conscious about what you eat and which self-care products you use.

It was a significant lifestyle change for me when I discovered I was pregnant with my first one. I actually started reading labels on the beauty products I used.

I was never like that before. But I suddenly became self-conscious about every self-care product I used on my body, including non-toxic self-tanners, nail polish, shampoo, body wash, lip balm, face mask, night cream.

The most significant change for me was not to put the foundation on a face to work. While the change was good for avoiding exposure to toxic chemicals during pregnancy, I became self-conscious about how I looked.

Also, sleepless nights with a growing belly was enough to show off under eye dark circle. So, it was a mission to find a non-toxic, pregnancy-safe foundation and concealer to feel confident in how you look during pregnancy.

To keep me motivated for those nine months, I had to start reading pregnancy quotes.

Fortunately, now you don’t have to give up wearing makeup during pregnancy. Thanks to the few brands that worry about the safety of the consumer before profit!

In this article, we are going to talk about natural or non-toxic pregnancy-safe foundations.

The foundations and concealers covered in this post are the safest option you have available to use during pregnancy and breastfeeding.

Although they are not entirely free from chemicals but rest, they do not contain a toxic chemical that can harm your unborn child. And if you haven’t thought about getting an organic pregnancy pillow yet, it may be a good time now for comfortable sleep at night.

Without further ado, here are the 9 best pregnancy-safe foundations and 3 pregnancy-safe concealers for guilt-free Glamour.

Recommended Readings:

Why do you need to avoid Beauty products containing Toxic Chemicals during Pregnancy and Breastfeeding?

According to the Environmental Working Group (EWG), the average American woman applies 168 chemicals to her body every day.

The United States Government hasn’t passed legislation concerning the chemicals in consumer products since 1938″.

It is alarming regardless of whether you are pregnant or breastfeeding. Many of the chemicals we found in beauty products in the USA are actually banned in other countries.

Some of these chemicals are endocrine disruptors, carcinogens, and others linked to birth defects. Scary, isn’t it?

The study published in 2005 by the Environmental Working Group (EWG) found that 287/400 toxic chemicals screened were found in the umbilical cord blood of 10 newborns.

Of the 287 chemicals found in fetal blood, some were carcinogens, neurotoxins, and others were shown to cause birth defects in animal studies.

These chemicals are none other than ones that we found in our household products like flame retardant chemicals, Stain/grease-resistant coating Teflon, Scotchguard, heavy metals, pesticides, a pollutant from burning gasoline and garbage.

You may wonder why babies are more vulnerable to the effect of the toxic chemical in early life.

Our skin cells are porous, and whatever we put on our skin- gets absorbed and can affect a fetus during pregnancy. Chemical exposure in the womb can be more harmful than exposure later in life due to

  • A baby’s incomplete defense system allowing more chemicals to reach the target organ and less detoxification.
  • A baby’s rapid organ and system development, making them more vulnerable to damage from chemical exposure.

These are all the right reasons to give up on putting beauty products on your body when you are pregnant or breastfeeding for your developing child’s well-being.

Disclosure: This post contains affiliate links. As an affiliate and amazon associate, I earn commission on qualified purchases at no extra cost to you.

Empiricalmama Pregnancy Planner/Journal

Types of Foundations

Foundations come in various forms depending upon the consistency, application, and ingredients. Here is the different kind of foundations available.

Liquid Foundation

The most popular kind of foundation is a liquid foundation. It is easy to apply and suitable for any skin type- dry or combination skin.

It provides the most coverage. You can apply it using a wet or dry sponge or with a brush. Make sure to shake the bottle of liquid foundation to mix the content before use.

Powder Foundation

Powder foundation is easy to apply and comes in a compact case. It is best for oily skin, given it is in powder form. Powder foundation is not a good idea if you have too many fine lines and wrinkles.

Personally, I’m not too fond of powder foundation as the main ingredient of powder foundation is Talc.

Talc is potentially contaminated with asbestos. It is potentially harmful if you breathe it in. The potential risks of talc products are ovarian cancer and respiratory damage from inhalation.

Mineral Powder

Mineral powder is the more natural and organic version of powder makeup. If you prefer powder makeup, you should buy mineral foundation, which is a much safer option. But careful in choosing the brand as they may contain residues of heavy metals.


If your main goal is to cover blemishes, a stick foundation is excellent for you. It comes in an easy-to-use stick, which is very convenient for on-the-go makeup applications. The consistency is on the thicker side, so choose your shape carefully.

Tinted Moisturizer

Tinted moisturizers are a great option for summer. As it is lightweight, and the cover is pretty sheer. It may not be great if you are trying to cover the “mask of pregnancy” with it. Tinted moisturizers are great for creating a dewy complexion for an evening look.

BB Cream

Known as a “Blemish balm,” BB crème is a great all-in-one solution for adding moisturizer and a touch of color to your skin.

It is hydrating makeup for dry skin. It is like a tinted moisturizer with added brightener and mineral SPF. It works great to even out skin tone while moisturizing your skin.

CC Cream

Known as “Color Correcting,” CC cream provides a light layer of coverage with a natural tint. It is more lightweight and more matte.

It offers more coverage than BB cream, so it is best for hiding dark spots due to acne. If you have hyperpigmentation during pregnancy, a CC cream will cover them without looking too bulky.

Related Read: Best Pregnancy Safe Sunscreen, BB and CC creams

The 9 Best Pregnancy-Safe Foundations

Here is a carefully researched list of 10 foundations that are safe to use during pregnancy, breastfeeding, and beyond.

1. W3LL PEOPLE – Natural Narcissist Foundation Stick

The EWG verified non-toxic foundation from W3LL is excellent for use during pregnancy and breastfeeding.

This modern stick design is super convenient and mess-free for on-the-go applications. W3LL natural foundation formula contains certified organic and plant-based ingredients like organic aloe, organic chamomile, and organic green tea to give you a weightless, satin finish while balancing your skin tone and pregnancy imperfections.

Pregnancy-Safe Foundation

This cruelty-free and non-comedogenic product are free from toxic chemicals, preservatives, or petro ingredients like parabens, gluten, phthalates, sulfates, fragrance, phenoxyethanol, dimethicone, PEG, propylene glycol, Butylene glycol, lead, mineral oils, or talc.

Also, it is available in 7 shades and probably the cleanest foundation in this list that does not contain any harmful chemicals.

2. Fitglow Beauty Vita Active Foundation

When it comes to choosing the best pregnancy-safe foundation, you want one that is non-toxic, long-lasting, and that will stand sweat, tears, and all other pregnancy imperfections – the Fitglow beauty tics all those boxes.

Pregnancy-Safe Foundation

Fitglow Beauty Vita Active foundation is the real deal – it does have a long-lasting coverage due to its aloe base that gives you a fresh look and feel that lasts all day. Other ingredients – Vitamin C, botanical hyaluronic acid, and beta carotene help address uneven complexions.

This product is 98% organic, 95% whole-food based, vegan, and non-comedogenic and gives you light to medium coverage. This product is certified cruelty-free and does not contain any harmful chemicals like parabens, gluten, SLS/SLES, petroleum, or PEG.

3. Jane Iredale Liquid Minerals A Foundation

The foundations by Jane Iredale are the safest option you will find on amazon by far. It is formulated with natural ingredients to provide hydration and even out skin tone.

Pregnancy-Safe Foundation

This liquid mineral foundation is a serum with pigments and provides sheer to medium coverage. This cruelty-free, vegan, and wheat-free foundation is available in 13 shades and gives sheer to medium coverage.

This foundation is incredibly lightweight. So, apply it, wait and apply again. This foundation does not contain rated SPF, so it is recommended to use hydrating primer or moisturizer with SPF before applying this foundation.

Which will diminish fine lines and wrinkles if applying the only foundation does not do an excellent job with hiding fine lines for you (which is the case with mineral foundation).

Liquid Minerals: A foundation is free from phthalates, parabens, GMOs, Synthetic preservatives, synthetic fragrances, talc, and mineral oils, making it a great pregnancy-safe foundation.

4. Juice Beauty Phyto-Pigments Flawless Serum Foundation

Juice beauty foundation is another one in this list that contains plant-derived phyto-pigment. Juice beauty brand products are made with certified organic and plant-based ingredients to deliver clinically validated skincare.

Pregnancy-Safe Foundation

This two-in-one skin-perfecting foundation and age-defying serum give medium to full coverage. It is very lightweight, and you may find it watery when you start but don’t be deceived; one swipe provides full coverage.

It does hide gray lines and wrinkles really well and without settling into fine lines.

This cruelty-free and vegan foundation is formulated without silicones and other harmful chemicals.

But there is a coconut oil derivative and if you are sensitive to it, then beware! It is also available in 13 shades, so you are sure to find a shade to match your skin complexion.

If you are looking into some lightweight, full-coverage option going into summer, then the Juice beauty serum foundation is your safe foundation during pregnancy and beyond.

5. Jane Iredale Glow Time Full Coverage Mineral BB Cream

Another great pregnancy-safe foundation is Mineral BB cream from Jane Iredale. For fuller coverage, you may prefer Jane Iredale’s BB cream over her mineral foundation.

This 4-in-one mineral foundation is great for hiding pregnancy-related acne and hyperpigmentation. It contains fractioned coconut oil as a skin moisturizer that helps to spread the non-toxic foundation quickly, evenly, and smoothly.

Pregnancy-Safe Foundation

Also, Jane Iredale Mineral BB cream contains mineral or physical sunscreen, which is comparatively safe to use during pregnancy.

This BB cream is not only great at hiding pregnancy-induced pigmentation but also hypo-allergenic, non-comedogenic, free from phthalates, paraben, GMOs, talc, or mineral oils.

It comes in nine shades, and you won’t have difficulty matching your shade using the color-matching chart available online. 

Related Read: Best Pregnancy Safe Sunscreen, BB and CC creams

Related products

6. 100% Pure Fruit Pigmented Healthy Foundation

100% pure beauty brand products are made with natural and organic ingredients, so you have very little to worry about when you are using it during pregnancy and breastfeeding.

This foundation gives you matte, medium to full coverage and comes in 9 shades for every skin tone.

It also contains physical sunscreen of SPF 20. This oxidant-enriched formula is thicker in consistency, and two pumps of this foundation are enough to cover your whole face.

Pregnancy-Safe Foundation

100% pure foundation is excellent for normal to dry skin and will give you more extended coverage.

If you have oily skin, it might break down through the day. I have a mix of oily and dry skin, and it starts fading around 6 -7 hours, which is not bad.

This vegan, cruelty-free, toxin-free, and gluten-free foundation is excellent for everyday use during pregnancy and beyond.

Are you new to the Non-Toxic living Concept?

Do you do a massive google search when you are trying a new body wash or household cleaning product?

Toxin Free living for Families

If your answer is yes, then you need the Toxin-Free Living Handbook for Families. This handbook is your one-stop solution for avoiding toxic chemicals in your household to protect your family.

This handbook covers chemicals throughout your home, checklists so you can easily go through and make changes in your home, avoiding toxins for babies, resource page so you can find the safest products for your family.

This handbook is a must-have if you want to protect your family without going too crazy.

Find out more about the Toxin-Free Living Handbook for Families here. And don’t forget to use code empiricalmama30 to get a 30% discount at checkout.

7. ILIA – Natural True Skin Serum Foundation

Another great natural or non-toxic foundation to use during pregnancy and beyond!

Ilia Natural True Skin serum foundation gives you satin, light to medium coverage. This complexion-perfecting serum-infused foundation is made with botanical ingredients and is great for getting that long-lasting, non-flaky, lightweight natural look. For best results, use it with Ilia serum primer.

Pregnancy-Safe Foundation

This foundation is truly hydrating and does not dry out your skin after application. It hides not only pregnancy-related imperfections but also is non-comedogenic, non-toxic, and even vegan.

With 8 shades to choose from, Ilia Natural True skin serum foundation is a great choice for pregnancy-safe makeup.

8. RMS Beauty “Un” Cover-Up Cream Foundation

With more coverage and a dewy finish, this formula is designed to both feel and look great.

This weightless foundation features organic cold centrifuged coconut oil and a blend of herbs and oils to improve skin tone, texture, overall radiance, and hydration.

Pregnancy-Safe Foundation

And perhaps best of all, it is available in 22 shades to match your skin complexion. This formula is non-GMO, non-nano, soy-free, and gluten-free. Manufacturers do claim that this product is cruelty-free, but one of the ingredients is beeswax. So, if that doesn’t bother you, then this product makes an excellent pregnancy-safe foundation.

9. Annmarie Skin Care – Multi-Purpose Powder Foundation 

If you are looking for an effortless foundation, literally made of 4 ingredients, then Annmarie skincare multi-purpose powder foundation is your brand.

Usually, I am not a massive fan of powder foundation as I like to put makeup on the face and not on my lung by breathing it. But Annmarie’s foundations are so simple that I had to try them.

Pregnancy-Safe Foundation

This multi-purpose foundation is a non-toxic way to look stunning and not compromise your growing baby’s health during pregnancy.

However, the mineral powder is NOT hypo-allergenic, so avoid it if you have sensitive skin, or try it on a smaller area before applying it to your face.

It comes as a mineral powder, and you can use it as is or mix it with serum or crème to turn it into a liquid foundation.

The outstanding feature of this formula is that you are in control of how much coverage you want.

You can customize your blend by adding more or less powder depending upon the coverage you need. So, this foundation is perfect for every season.

This non-toxic and cruelty-free formula is non-GMO, vegan, and free from bismuth and artificial colors.

Related Products


Which are the chemicals to avoid in Foundation during Pregnancy?

When choosing a foundation or any other beauty products to use during pregnancy or breastfeeding, don’t just assume that “natural” or “organic” products are safe to use.

There has been a mixed opinion about natural ingredients like essential oils. Not all essential oils are considered safe to use during pregnancy. Essential oils like sage, clove, and rosemary are said to induce contractions.

So, before buying your pregnancy-safe foundation, always read the label. Here is the list of ingredients that you should avoid in your foundation or beauty product.


Any beauty product that contains water as an ingredient needs a preservative for self-life. Paraben (or anything with the word Isobutyl-, propyl- or methyl-) is used as a preservative and prevents bacterial growth, but it’s been linked to breast cancer.


It is a chemical found in products with fragrance. It is linked to birth defects.


They are also used as a preservative and known carcinogen. Any products containing formaldehyde should be avoided as it has been linked to fertility problems and miscarriage.

Chemical Sunscreen

The majority of foundation contains sunscreen as an ingredient. Avoid a foundation with chemical sunscreens like oxybenzone or avobenzone, as it can interfere with the baby’s nervous system development.

Always look for mineral sunscreens like zinc oxide and titanium dioxide as an ingredient in your foundation or beauty products.


Hydroquinone is the main ingredient in skin lightening products used to combat melasma or skin pigmentation (“mask of pregnancy”) during pregnancy.

It should be avoided as it is a category C chemical in the FDA list because of its higher absorption rate than other chemicals.

Salicylic acids

Salicylic acid is a common ingredient in acne-fighting creams. But its use during pregnancy should be avoided. 

Retin-A, Retinol and Retinyl palmitate

These are vitamin A derivatives and have been linked to birth defects in animal studies. Beauty products containing these vitamin A derivatives should be avoided.

It is important to note that there is no beauty product available in the market that is 100% free from chemicals.

And it is not possible to make one either. But all we need to do is avoid the use of beauty product that contains harmful or toxic chemical during pregnancy or breastfeeding. 

Is L’Oreal safe for Pregnant women?

It depends on which product you are using from L’Oreal during pregnancy. If you are using L’Oreal visible lift liquid foundation during pregnancy, it is not safe to use because it contains retinoids and paraben.

The use of retinoids during pregnancy is linked to a birth defect, and paraben is an endocrine system disruptor.

Overall, you want to stay away from L’Oreal foundations during pregnancy because most of them are formulated with toxic chemicals.

Is Bare Minerals makeup safe for Pregnancy?

Like any other loose powder ‘mineral’ makeup, Bare Minerals are constituted with ‘minerals,’ which are finely ground metals and metal derivatives like iron oxides, titanium dioxides, bismuth, micaand others.

They are usually safe to use during pregnancy, but you may react if you have sensitive skin, which you typically do during pregnancy.

Remember, mineral foundations are NOT hypo-allergenic, so be careful using them during pregnancy.

3 Best Pregnancy Safe Concealer

Concealer is another must-have beauty product to go along with the foundation. You even need to use concealer more often when pregnant if your raging hormones or growing belly do not let you sleep at night.

And not getting enough sleep at night means a dark circle!! But not to worry, these pregnancy-safe concealers will do a great job in hiding those under a dark eye circle.

W3ll People Bio Correct Multi-Action Concealer

W3II People is a trusted brand for non-toxic beauty products. Their Bio Correct Multi-Action Concealer is the best non-toxic, pregnancy-safe concealer to hide your imperfections without exposing you to toxic chemicals.

The W3II People Multi-Action Concealer blends well with the skin and does a great job hiding blemishes and dark circles. The great thing about this concealer is that it does not settle on pores, creases, or fine lines.  

This concealer is EWG certified, non-toxic, and free from phthalates, parabens, dimethicone, and propylene glycol.

Juice Beauty Perfecting Concealer

Another non-toxic concealer in this list is Juice Beauty Perfecting Concealer.

This plant derives Phyto-Pigment concealer does a great job in hiding blemishes, dark circles, and other skin imperfections without setting on creases or wrinkles.

The coconut, grapeseed, and jojoba blend in this concealer locks in moistures and smoothes skin texture.

The concealer is available in 5 shades and gives medium to full coverage.

The great thing about Juice Beauty products is that they use plant-based Phyto-Pigments instead of artificial dyes. The product is also free from paraben, petroleum, pesticides, phthalates, sulfate, PEGs, Propylene Glycol, silicon, GMO, artificial dyes, and more, making it pregnancy safe concealer.

RMS Beauty “Un” Cover-Up Concealer

The lightweight foundation from RMS beauty is another non-toxic Concealer to use during pregnancy. The concealer is perfect for hiding undereye dark circles, imperfection, and blemishes while minimizing the appearance of pores.

RMS beauty Concealer is formulated using coconut oil, castor seed oil, beeswax, cocoa seed butter, jojoba seed butter, and rosemary extract. These ingredients work together to give you healthy-looking skin and hide your imperfections.

The concealer works great for dry skin or mixed skin and is available in many shades. It also works for oily skin, but you need to powder the area that tends to be oily after applying the concealer.

This pregnancy-safe concealer is non-GMO, non-nano, soy-free, gluten-free, cruelty-free, and free from toxic chemicals. It also comes in a recyclable container.


I hope this list of the 9 best pregnancy-safe foundations has helped you pick your non-toxic foundation to use during pregnancy.

You can choose any brand from this list without worrying about its side effect on your health and your growing baby.

Good luck, Mama!!

Which one is your favorite pregnancy-safe foundation from this list? Do let us know of any other brands that make clean makeup to use during pregnancy. Leave your comment below.

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